maximizing human potential through Life's Most Powerful Question.

W.I.N. Wednesday: I get it. It's hard.

In my Dare to Be Great and Heroes Path seminars I talk about excellence and greatness as choices.

Every day you have the choice to show up, do the work and ask yourself:

  • What’s Important Now? and,
  • What’s the right thing to do?

Every day you have the choice embrace mediocrity or to punch mediocrity in the mouth, Embrace the Suck and Dare to Be Great.

These are not easy choices.

Mediocrity is easy – just do what you have been doing, and do it well enough to not make any waves, fly under the radar and get by. 

The pursuit of excellence and daring to be great are hard.

I often have people approach me on the breaks and start their sentence with the words, “Brian you don’t understand.” What follows is an explanation of why their situation is unique and a justification for their unwillingness to pursue excellence and dare to be great.  

Actually, I do understand. While the names and faces are different, and there are some nuances with each organization, the fundamental issues are consistent. I get it. It get that it is hard. I have the same battles in my head and in my life and sometimes I take the easy way out.

When you get to the point where you think you have no choice, then you have become a victim.  Seth Godin recently wrote a blog post about “I don’t have a choice.” Here is some of what he wrote: “More likely: There's no easy choice. No safe choice that also embraces your potential. No choice you can make that doesn't cause short-term misery in exchange for a long-term benefit.” Wow, he hit that on the head as he usually does.

Life is about choice.

What’s Important Now? - Choose well.

Take care.

Brian Willis


Maximizing human potential through Life's Most Powerful Question - What's Important Now?

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Contact me at winningmind@mac.com to arrange for me to speak to your team, your organization or at your next conference. 

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