maximizing human potential through Life's Most Powerful Question.

W.I.N. Wednesday: Why?

Why do we blame the entire Millennial generation for the way their parents raised them, their teachers taught them and their coaches coached them?

Why do we assume Millennials are all the same? (There are over 83.5 million Millennials in the US alone)

Why do we blame Millennials for the question "Why"? Millennials did not invent the question Why?.  They may just be the first generation that has the courage to ask the question Why?. Humans are curious by nature. We all want to know why, most of us are just too afraid to ask. 

When people do ask "Why?" they are generally asking because they are curious about the rationale and want to know why, not to be insubordinate. If you cannot explain why, there is obviously a problem with your knowledge and understanding of the task you have asked someone else to do. 

Why do we assume Gen Z and the same as Gen Y? They are not. 

If you want to be an effective leader get out front of the question “Why?” and explain the why up front. People will be more engaged when they understand the why. 

Simon Sinek reminds us to start with Why. He asks, “Why do you do what you do? What is your purpose, your cause, your mission? Why do you get up in the morning and why should anyone care?” 

What about you? What is your why? Why have you chosen the career that you have? Why do you do what you do? Why is it important for you to do excellent work?

Why do you lead? Why do you lead the way you do? 

Why do you parent the way you do? 

Why is it important to you to strive for excellence in your life? Why is it important to understand that when you commit to striving for excellence that sometimes you will fail? Why is it important to embrace failure as an opportunity to learn and grow? 

Why do you believe what you do about people, about organizations, about things, about the world? 

Why do you read these blog posts every Wednesday? 

Why is it important to keep asking Why?

Why? One word, three letters with the power to challenge, anger, reveal, expand and engage. 

What’s Important Now? Spend some time this week with the question “Why?” You might be surprised at what you uncover. 

Take care.

Brian Willis



Maximizing human potential through Life's Most Powerful Question - What's Important Now?

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