maximizing human potential through Life's Most Powerful Question.

W.I.N. Wednesday: The power of 't.


It’s just an apostrophe followed by the letter t. Big deal. 

The question: How much power can that have?

The answer: The power of to determine success or failure. 

Take the word Can and add that apostrophe and the letter t. It suddenly changes a positive, empowering word to a negative, inhibiting word.

How many times in your life have you set a goal for yourself (to lose weight, get a promotion, get a raise, start your own business, double the revenue for your own business, etc) only to have people tell you all the reasons you can’taccomplish that goal? 

How did that make you feel? Did it suck the life out of you and start you into a spiral of negative self-talk where you came up with your own list of reasons why you can’tachieve that goal or dream or can’tpossibly be successful?

If you said hell no, it motivated me to prove them wrong, then good for you. If you reflect back what you likely did was delete the apostrophe and the letter t, and come up with a litany of reasons in your own mind why you CAN.  

When my two sons launched their businesses the skeptics, cynics and naysayers all came out of the woodwork with the reasons they couldn’t be successful: down economy, too young, food and wine industries are too hard to make it a go, etc. Jesse and Cody rejected those excuses, deleted the apostrophe and the letter t and embraced all the reasons they could be successful. And they were successful.

As they launched their next businesses they faced the same skeptics and cynics and responded in the same manner, again being successful. 

What’s Important Now? Hit the delete key twice, or get out the eraser or your pen and scratch out the apostrophe t. Now focus on what you cando. 

Take care.

Brian Willis



Maximizing human potential through Life's Most Powerful Question - What's Important Now?

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