maximizing human potential through Life's Most Powerful Question.

W.I.N. Wednesday: 3 Underlying Principles

There are three fundamental life principles that underlie the W.I.N.? Philosophy:

  1. Embrace the Suck.

  2. Look for the Good.

  3. Dare to Be Great.

1. Embrace the Suck

The Suck Factor is going to hit you a number of times in your life. As Jason Schecterle says, “Life is going to try to kick your ass every day.” You will have a bad boss, toxic employees, and probably at least one job you hate. You will be the target of angry and hurtful words, as well as acts of aggression, violence, and discrimination. You will lose loved ones. You will suffer physical and emotional pain. The Suck Factor is just part of life. How you respond to the Suck Factor however, is a choice. If you let the suck embrace you, you will become angry, bitter, resentful, hateful, cynical and a whining sniveling malcontent. You will embrace and play the victim role in your life. 

If you chose to Embrace the Suck, Look for the Good and Dare to be Great you can grow and be strengthened by the struggles and the journey.

2. Look for the Good

Humans are hardwired through evolution for negativity; to constantly be on the lookout for danger. At one point in evolution it kept us alive. Today it can make us angry, frustrated and depressed. The media teaches us to focus on the bad, the violence, the injustices (real and perceived), the crime, the disasters and the suffering. They play an endless loop of the same crap to make sure you get the message that the world is bad, people are bad and you should feel bad. 

You can buy into that or you can restrict the news you watch and Look for the Good. Look for the good in the challenges, the obstacle, and the people. When you look for the good you can be strengthen by challenges, difficulties hardships and suffering. Let me be clear. There are dangers and dangerous people in the world. Environmental awareness and preparation are good things. Constant negativity and paranoia are not.

3. Dare to Be Great

This is about punching mediocrity in the mouth and engaging in the pursuit of excellence. It is striving to be a little bit better today than you were yesterday. This means that every day you have to engage in personal growth activities. You need to read, listen to podcasts or audio books, watch an educational webinar, watch a TED talk, watch an interview on ImpactTheory.com, or talk to someone who will challenge the way you think. It is important to understand that greatness / mastery / excellence is a dynamic process and not an end state. As soon as you start thinking you are great or have achieved mastery you will stop doing the work and your slide to mediocrity will begin. 

What’s Important Now? Embrace the Suck, Look for the Good and Dare to Be Great.

Take care.

Brian Willis



Maximizing human potential through Life's Most Powerful Question - What's Important Now?

If you found value in this post please share this with your friends, family and co-workers.


 Sign up to recieve our monthly WIN newsletter

We respect your email privacy

Email Marketing by AWeber

A division of Winning Mind Training